Me and My Blog, The Secret Truth:


You know that feeling when you wake up in the morning and stare at your wardrobe for what seems like hours and still undecided on what to wear. Well, that was me, everyday, same routine, a full wardrobe but nothing to wear…

It was forever my endless excuse to pull out my shiny piece of plastic and hit the shops so that I could keep looking “stylish”.

Until one day, reality had hit hard, I found myself so deep in my overdraft and all in the name of fashion. But why did I continue to buy when I had clothes falling out of my wardrobe? Before any upcoming event my first thought would be where shall I buy my outfit from? Because like many of us, I was under the misconception that style was all about spending. In order to look good I had to buy a new outfit for every occasion. Well I’m here to tell you the truth; style narrows down to two words… confidence and coordination. The simple task of taking something old and making it look new! And it really is that simple once you know how.

So, I spent the entire day going through my wardrobe, coordinating outfits and introducing myself to the “many ways to wear ,” the same item of clothing and constructing completely different looks.  I was so frustrated at myself for getting so deep in debt when all along I had some gorgeous outfits all staring back at me every morning!

My experience was just one of the many reasons I decided to start a blog, that and my complete obsession with fashion. So, for the sake of unity in the world of sisterhood, I wanted to spare you guys the time and effort in the hope that I inspire you with my articles, and show you that whether you’re just getting ready for a standard day at work, out for cocktails with the girls, or just down right casual day attire, you don’t need to buy a whole new outfit to look good!

One of the many articles I will be creating is all about “many ways to wear…” in each of these outfits, one item will always stay the same but worn differently to match the occasion and still give you the satisfaction of feeling like you’re wearing something new.

So there you have it, a little about my personal trauma and one of the many reasons I started the blog. I really hope you enjoy the articles to come and hope that I am able to connect with you on a “fashionate” level. Essentially my readers are the heart and soul of every article, so please leave your comments and I look forward to reading them.

If you want to know more about me, visit my “about” page or “FAQs”.

Also, please never hesitate to contact me, I will do my utmost best to respond as promptly as possible- [email protected].

Lots of love…

Ammarrah xo

And remember ladies, “the best thing a woman can wear is confidence.”

  • Diksha

    Ammarrah! The whole blog looks amazing and the pictures are really pretty! I’ll definitely be looking at this more and more xx

  • Lauren

    Can completely relate, wardrobe full to the brim and still nothing to wear! Can’t wait to read more x

  • Gabrielle

    You look beautiful! Friendly, relatable, blog with affordable looks, can’t wait to read more and so excited for your #iam campaign to be up and running xxx

  • Sarah

    ammarrah this blog is amazing and you look gorgeous! love the bit on printed trousers, can’t wait to see more!xxxx

  • Stephanie Faith Bates

    You’re stunning and your ideas are fab! Keep it up, definitely got a new fashion follower in me! xxx

  • Angela Kalair

    Loving the blog Ammarrah! Can’t wait to try out some of the funky looks you’ve got going on! Everyone at UEA will soon be dressed exactly like you! xx

  • Mehvish Younis

    Can’t believe this is the same Ammarrah I know! Love your ideas and creativity. Mwah xx